Gaia : communauté de Yoga en ligne

Les principaux présentateurs demissionnent (david wilcock, corey goode) et ça bronche chez les employés avec le mouvement GEM.

https://newsinsideout.com/2018/07/new-e … d-wilcock/

David Wilcock’s letter of resignation to Gaia TV

Beaucoup de videos/articles sur les reseaux sociaux.

Les illuminés se tapent entre eux. Mais ca sent pas bon pour Gaia.

Déontologie : je détiens une position acheteuse/vendeuse sur une ou plusieurs société(s) listée(s) dans ce message.

Punaise il y a quand même de sacrés illuminés chez Gaia… un grand merci pour la vidéo Thinkpad (tiens faut que j’en achète un d’ailleurs… best computer ever).

Avec une bière, ça me permet de bien commencer le week-end… ils vivent dans un univers parallèle, ça fait peur ! (ou rire c’est selon…)

Autant ces auteurs semblent vivre la 9e planète du système solaire, autant ils doivent générer une certaine audience pour Gaia.
Avec leur départ, Gaia risque de perdre une partie de leur communauté la plus "radicale" qui était surement la plus engagée. Le projet de conférences avec leurs auteurs les plus célèbres risque de tomber à l’eau.
Ce sera un gros challenge pour Gaia pour surmonter cet événement et relancer leur chaîne "seeking truth".
La valorisation actuelle est encore généreuse. On n’est pas loin de la NAV sachant que les hypothèses sur la durée de conservation des clients n’est pas clairement établie.
Compte tenu de ces événements, j’allège fortement ma ligne. Je verrais la réaction au résultats semestriels.

Ce qui me fait conserver une petite ligne est que Gaia devrait conserver leur videothèque qui est j’imagine suffisamment étoffée pour satisfaire encore les abonnées les moins "hard core".

@zera : où avez vous trouvé des infos fournies par le mois de juin par le management ?

Ps : Pour ceux qui ont eu le courage de regarder un peu ces vidéos, c’est quoi un "direct energy weapon" ?

Zera: ou avez vous les abonnés sur juin ? Je ne vois aucune publication. Mais j’ai surement mal cherché.

Déontologie : je détiens une position acheteuse/vendeuse sur une ou plusieurs société(s) listée(s) dans ce message.

La croissance organique de 40% est vraiment impressionnante.
Si je comprends bien, cette croissance est "gratuite" (pas de coûts marketing) car réalisée directement par des canaux existants (parrainage).
S’ils parviennent à maintenir cette croissance organique et que le marché est aussi large que ce qu’ils pensent, alors Gaia devrait continuer son parcours parabolique !

Au niveau de la valorisation, j’ai calculé un coût par abonné actuel à environs 450 USD. C’est surement supérieur à la "lifetime value" réelle (estimée vers 250 USD). Mais avec cette croissance organique, il serait "normal" que Gaia côte à un "multiple" de sa NAV. La question est : "quel est le bon multiple ?"
Je serais curieux de connaitre le multiple de netflix ! Ça pourrait donner un base de comparaison intéressante.

ok, alors 40% de 68% ferait un peu plus de 25% en organique !
Ca reste quand même énorme car cela doit compenser le churn rate (dont on n’a pas vraiment d’info mais qui devrait tourner à plus de 15%).
Au total, ils ont du recruter environs 40% (25% en organique net + 15% de compensation des résiliations) de nouveaux abonnés de façon naturelle (sans dépenses marketing spécifiques si je comprends bien).
Ça devrait être difficile de tenir ces taux de croissance à LT mais ils ont encore de beaux jours devant eux avant d’arriver à saturation de leur niche, l’international devant leur apporter un gros relais de croissance dans les années à venir.

On a deja evoqué quelques pistes un peu plus haut dans le fil.

Bon après c’est peut etre la turquie, Gaia y etant fortement exposée (#ironie).

Je vais renforcer un peu si ça continue de descendre !

Déontologie : je détiens une position acheteuse/vendeuse sur une ou plusieurs société(s) listée(s) dans ce message.

Je n’ai pas pu aller plus loin que Q4 2017, mais voici

Seeking alpha a écrit :

Q4 2017

Jirka Rysavy
Our fourth quarter results ended again ahead of our expectations. Paid subscribers grew 80% to 364,500 from 202,000 at the end of 2016, which is achieving our growth rate acceleration target, which was set up 18 months ago.
The subscriber growth rate increased sequentially 700 basis point from 73% at the end of third quarter and 2,800 basis points from 52% at the end of last year. Revenue in the quarter increased 77% from the same quarter year ago and streaming revenue increased 94%. Gross margin grew 50 basis points for the quarter to 86.2%, and 260 basis points for the year. We have again maintained our investment discipline and even with additional acceleration of our subscriber growth, we kept our loss below both our plan and the last previous quarter.
Our personalized experience for each subscriber and the increased sophistication of using organic marketing, including increased leverage of search engine optimization, contributed again to our over-performance. Our customer acquisition costs remained flat, which helped to reduce our net loss for another sequential quarter.
I will let Paul speak to more about the quarter result. Paul?

Paul Tarell
Thanks, Jirka. Jumping right into our results. Streaming revenues in the fourth quarter increased 94% to $7.9 million compared to the year ago quarter due to the continued strong subscriber growth Jirka just highlighted. In 2017, streaming revenues increased 78% to $26.2 million.
Gross profit in the fourth quarter increased 78% to $7.3 million compared to $4.1 million in the year ago quarter. As Jirka mentioned, gross margin increased 50 basis points to 86.2% from 85.7% in the fourth quarter last year. The increase in gross margin has continued to be driven by increased revenues and lower per subscriber costs to deliver our service, including lower streaming costs and higher leverage on our historical media library investments. For these same reasons, full year 2017 gross profit increased 69% to $24.4 million and gross margin was up 260 basis points to 86.1%.
Total operating expenses in the fourth quarter were $13.4 million compared to $9.4 million in the year ago quarter and $12.3 million last quarter. This was ahead of our expectations due to increased efficiency in our customer acquisition efforts, particularly considering our accelerated sequential subscriber growth. The year-over-year increase was due to the continued acceleration of subscriber growth rate during 2017. On a full year basis, operating expenses increased to $49.5 million compared to $31 million in 2016, again driven primarily by our increased spending on customer acquisition to drive our annual growth rate from 46% in the third quarter of 2016 to 80% in the fourth quarter of 2017.
Customer acquisition costs as a percentage of revenue declined to 87% in the fourth quarter of 2017 from 95% in the same year ago quarter, despite the dramatic increase in subscriber growth rate as previously mentioned. It’s important to reiterate that we include all marketing expenses in these numbers, including the cost of launching our foreign language offerings. We also like to expand subscriber acquisition costs in the period incurred and despite the significant life time value, do not record any value of our subscribers on the balance sheet.
Net loss from continuing operations in the fourth quarter was $5.6 million or $0.37 per share compared to a net loss from continuing operations of $3.4 million or $0.23 per share in the year ago quarter. In 2017, net loss from continuing operations was $23.7 million or $1.57 per share compared to a loss of $10.8 million or $0.54 per share in 2016, which reflected the $114.5 million gain on the sales of Gaiam branded business and the repurchase of approximately 40% of our outstanding common stock in July of 2016 at $7.75 share.
On December 31, 2017, we had $32.8 million in cash, which included $12.5 million in borrowings under a line of credit that we put in place secured by the equity in our 12 acre 150,000 square foot campus. We have included the balance due on the line in current liabilities; although, the contractual maturity is not until December 2020.
With that, I would now like to turn the call back over to Jirka for some additional remarks after which we’ll open the call for questions. Jirka?

Jirka Rysavy
The momentum in our business has continued to strengthen as we accelerated subscriber growth, while customer acquisition costs continued to track below plan. During the quarter, we also grew our geographic footprint with subscribers now in over 170 countries. We have expanded Gaia in Spanish, we launched Gaia in German, and also recently in French. Our subscriber count is now three times higher than during the third quarter of 2015 when we operated profitably, but we only were limited to 20% revenue growth.
As discussed, we have successfully achieved our first goal, which was set 18 months ago to accelerate our subscriber growth to 80% by the end of 2017. Our next goal, which was also set 18 months ago, is to reach million subscribers by end of the next year and to operate profitably thereafter.
And with that, I’d like to open the call for questions. Bethany, operator?

Question-and-Answer Session
Operator
Thank you sir [Operator Instructions]. Our first question will come from Mark Argento of Lake Street Capital Markets.

Mark Argento
Just a couple of quick ones, first off in terms of expectations for growth in 2018, I know you have lot of control over the levers in terms of the subscriber acquisition growth. Any initial thoughts on what you’re thinking about for ’18 relative to the 80% or whatever ended up been for 2017?

Jirka Rysavy
I think for us right now, we going to focus to hit million subscribers by end of the next year, so you can calculate that. We probably would tend to grow a little higher to start. But generally, the goal is to hit million members and optimize the quarters as the market allows.
Mark Argento
And then in terms of the -- any updated kind of life time value or churn or any trends anecdotally you could talk about in terms of subscriber growth?

Jirka Rysavy
We said it in the call, the acquisition costs continues to drop quarter-to-quarter. The life time value is growing, all for us pretty consistently, which also for company of this size you would expect that because as we have more mature people in the pool that will drive the value. But if you look on our mature customer, the annual life time value, it’s growing on its own. So you have those upsides. So the dynamics on numbers they’re actually doing really well and as soon we get to our million and we can grow more in a profitable range, it’ll show very dramatically.

Mark Argento
And then just lastly from me. I know in the prepared remarks, Paul, you had mentioned that you guys drew down on a line to your real estate. What availability on that line and maybe the terms of it?

Jirka Rysavy
That’d be filed in the K tomorrow we included the full agreement there. But generally, it’s $13.5 million that drops down every six months with the full balance due at as I said December end of December 2020.

Paul Tarell
We drew on it to just make sure that line is in the place, to typically do it. It’s not currently outstanding. So we just put in the place as now we can also obviously increase the line and/or do sales leaseback in headquarters as always planned.
Operator

And our next question will come from Peter Rabover of Artko Capital.
Peter Rabover
I had a question, I mean I feel like I ask this every quarter but I keep getting confused. So your SG&A was 12.168, and based on your reporting that you had you said your acquisition costs were 87% of revenue, so that’s about 7.3. So I guess I am trying to figure out that balance, that $5 million balance. What goes in that bucket?

Paul Tarell
Do you mean like our salaries?

Peter Rabover
Yes -- that was on the corporate…

Paul Tarell
So this is a good question, because we do get it fairly often. So selling and operating includes all of the overhead, salary and overhead of our marketing team, our publishing team, our operations team, our merchandizing team, our customer support team. So today, we have about 130ish employees, and I’d say the majority of those employees end up in that line. When you look at the corporate line that really just covers Jirka and myself, because we do operate very lightly from a corporate infrastructure perspective. So that’s the majority of the that the remainder of that line.

Jirka Rysavy
Also, in that number, in that percentage 87%, there’s a pretty big high chunk because for the languages because as we did, especially around our German and French. Again, we all hit marketing expenses. We don’t have those subscribers yet, but we expense all of that in that line, because by accounting for media company, if you change the existing titles to the other languages, you take a P&L upfront and we take it in marketing line.

Peter Rabover
That was actually -- I think that’s what I was driving at that. So that 87% include the launch of the foreign language or so. Is that what you’re saying?

Jirka Rysavy
Yes.

Peter Rabover
So the other line that you have mentioned with the salaries that 5ish line, that’s for the study that shouldn’t fluctuate but the 7.3 would be actually going down, going forward, because you included things that aren’t actually customer acquisition costs in there. Is that the way to think about that?

Jirka Rysavy
Yes, with one probably caveat. I don’t know that it’s going down, because if we continue to drive at the higher growth rates that we’re talking about the absolute number of dollars that we have to spend, continues to grow even as a percentage of revenue decline. Just that’s the one caveat.

Paul Tarell
It really inclined as a percent of revenue, there’s basically -- if you look the leverage on company on cost of people, so if we look at it at like $20 million if we grow revenue 10 times, our cost of employment will grow less than one time, so very leverageable. You have probably 11, 12 times leverage. So that would still make the other expenses grow, but very lightly compared to other -- compared to revenue. We probably get to like $1 million per employee, which is more like Google or Facebook numbers.

Peter Rabover
Maybe a little backward question, I think you guys have talked about this number in the past, but I just want to make sure that’s true. So what would your growth be this last quarter if you just decided to be like a breakeven business? But it’s probably around 20%, I think you had mentioned?

Jirka Rysavy
That was in 2015, it’ll be more today.

Paul Tarell
Yes, we haven’t looked at that number specifically, because we’re focused on hitting that -- we were focused on hitting the 80%. But every 100,000 incremental subscribers we add raises that number meaningfully. We’re obviously staffed to support 80% growth. So I don’t have exact number for you, but it is higher than 20% today.

Jirka Rysavy
It probably the -- we’ve say big picture, because there’s other things happening what we’re launching. But if you save as with million sub, we can probably grow 40% profitably.

Déontologie : je détiens une position acheteuse/vendeuse sur une ou plusieurs société(s) listée(s) dans ce message.

Seeking ALpha a écrit :

Q2 2018
Jirka Rysavy
Thank you, Justin and good afternoon everyone. So our second quarter results ended again ahead of our expectations. Subscribers grew 68% to 466,000 from 277,800 a year ago. This puts us ahead of the growth rate needed for us to reach our next target of one million subscribers by end of the next year.
While we invested during the quarter about $1 million less than we budgeted in our member marketing plan. This was partly helped by increasing number of members joining us by organic means. Remember, acquisition coming from organic channel was up again during the quarter and is now solidly over 40%.
Streaming revenue increased 65% compared to same quarter last year. The revenue and subscriber growth rates from now should be comparable going forward. Gross margin grew 70 basis points to 86.8%, and we expect to maintain this level of gross margin for the rest of the year.
By focusing on a content merchandizing over the last few months, we diversified the viewing of our titles or no title now represents more than 0.6% of total viewing. About 8,000 titles are viewed every single month, there’s no group of titles such as series of collection representing the primary viewing for more the 2% to 3% of our members.
We also expanded our geographic reach to over now 180 countries. We received a permit which somebody asked last time in our call and we started our preparations streaming for our streaming event center, which we plan to launch - I wish to plan to launch our premium level subscription at about $300 annually, probably sometimes next year. We will provide you an update about this premium subscription during our next call. And we expect to hit our 0.5 million milestones which is 500,000 member somewhere in mid-September.
And Paul will speak to you now about the quarter. Paul?

Paul Tarell
Thanks, Jirka. Streaming revenues in the second quarter increased 65% to 10 million compared to the year ago quarter due to continued strong subscriber growth. Gross profit in the second quarter increased 61% to 9.1 million compared to 5.6 million in the year ago quarter. Gross margin increased 70 basis points to 86.8% from 86.1% in the second quarter of last year.
The increase in gross margin has continued to be driven by increased revenues and continued efficiency in our per subscriber costs of streaming and content, as Jirka mentioned, we expect to maintain our gross margins at this level through 2018.
Total operating expenses in the second quarter were $15.6 million compared to $12 million in the year ago quarter. Most of the increase was driven by increased spending on customer acquisition costs to support higher growth rates.
Our customer acquisition costs as a percentage of streaming revenue was 85% during the second quarter of 2018, despite the increase in the volume of subscribers added. This is down from 99% in the year ago quarter and below the 95% to 105% of streaming revenue target we established on our May conference call.
This was due primarily to continued efficiencies in our marketing efforts and continued increases in organic contribution. As a reminder, we include all marketing expenses in these numbers, including the cost of translating our existing library and launching our foreign language offerings.
While we perform favorably against the spend target in the second quarter, I would like to reaffirm that we will be targeting and investing 95% to 105% of streaming revenues and subscriber acquisition efforts for the remainder of 2018, while maintaining our discipline of not spending more than 50% of lifetime value.
With this investment rate, as Jirka mentioned, we are projected to reach our next major subscriber milestone of 0.5 million subscribers in mid September 2018, on our way to 1 million by the end of 2019.
The overall net loss in the second quarter was 6.3 million or $0.35 per share compared to a net loss of 6.3 million or $0.42 per share in the year ago quarter. As of June 30, 2018, we had 41.2 million in cash, our real estate valued at roughly $30 million and an undrawn line of credit for $13 million.
With that, I would like to now open the call up to questions. Justin?

Question-and-Answer Session
Operator
[Operator Instructions] And our first question today comes from Mark Argento with Lake Street Markets.
Mark Argento
Hey, good afternoon, guys and congrats on a strong quarter. Just had a couple of questions around the organic growth sub acquisition here, which is obviously very solid in the quarter. Could you talk a little bit about where you’re seeing those subs, where they’re coming, the word of mouth and kind of how you track them and then in particular the overall - if you could drill down a little bit on what you spend for customer acquisition in the quarter would be helpful?

Jirka Rysavy
Paul, I think I will take the first one, so on organic yeah, that was very positive news for us, we talked about last time because we first time get to about 40% from mid 30’s. Now all the months in a quarter where ahead to 40 between like 42 and 40 above that. And so it was very nice for us because obviously that’s what helped we spending less because we budgeted to have to buy a little more than we actually did and we hope that trend will continue, but obviously it depends how - there’s always a lot of factors. But it was a very nice quarter, we kind of tried to do several thing in a marketing like for example, we focus like more in bundles especially in June, like spending more money in a certain - the marketing efforts and - but I think the organics, there are two main source what’s kind of helping, one is kind of what we started to call member referral and you’re going to probably hear from us a lot about it next year as we’re really putting a lot of effort to what we call member referral. We have something we extended to like seven days to play - pay for - we basically call member watch free or friends watch free, so you’re member you can gift somebody a video and they have like seven days to watch it. So that was one of the factors. We also - it’s always a quarter where we focus more an e-mail because it’s a slow quarter. And so those would probably the biggest factors, but I think as we go to next year this member referral, you’ll hear more about from us. Paul for the second?

Paul Tarell
Yeah sure, in terms of that the CPA per sub all those factors contributed to reducing that rate down from the mid-80’s to the low 80’s for Q2.

Mark Argento
And any general trend - anecdotes in terms of churn, the stickiness of the cost more lifetime value [ph]?

Jirka Rysavy
I don’t think there’s really meaningful churns in second quarter, I think we pretty much stay with it. There’s no - I don’t think it was either direction, but it’s like in a second quarter, if you kind of start fundamentally improving your trends typically to fourth or first quarter when you see the big move, the second and third which will be similar for Netflix. You see the kind of maintaining to trade, it’s good. You don’t expect big improvements on that because just more people outside and stuff like that, so we have - despite what I talked about merchandising that when we kind of started this business and kind of look at the Netflix statistic and they said there is no title more than 1% and no group more than 3%. We said, we should get there one day and we were already there, so our highest title it’s like 0.6 and most - I mean, if you go to title number 5, it’s more like 0.2 and there’s no group more than 3% either. So it kind of looks like that general streaming mechanism works with Netflix works with Gaia now too.

Mark Argento
Great, thanks, guys. Congrats again.

Jirka Rysavy
Thank you, Mark.

Operator
And next will be Steven Frankel with Dougherty.
Steven Frankel
Good afternoon. I noticed at the end of the June, you held a live streaming event on the yoga side and maybe could you tell us what you learned from that and what other kind of innovative offerings might you have in the next quarter or two?

Paul Tarell
Hi, Steve, it’s Paul. I will take that one. So we’re always testing and iterating on ideas to increase engagement and the yoga population is one where we’re always looking at ways to engage them as you can imagine coming off of strong Q1 yoga performance, what we’re looking at is trying to engage and motivate those people that joined us in January. So that’s really what that test was designed to do, to create a more personal connection to our host. So it was a pretty small test in terms of the number of people that we reached out to, we primarily just wanted to test the mechanisms of being able to do it and I think it was an overwhelming success from that perspective and will be leveraging that test for other tests going into the back half of the year on other populations. But we don’t really have a calendar that we are publishing around that. It’s more about a team by team basis of identifying things that they want to test and then having the mechanisms to be able to do it to see what the impacts are.

Steven Frankel
Okay and congratulations on the strong organic traffic and the increase in international penetration. Could you update us on your thought process around ramping up foreign language content and maybe actively marketing to select international markets?

Jirka Rysavy
Right now international it’s mostly organic. And as we kind of said a couple of times, we don’t really have a big plan to focus in international until we hit a million subscribers as a kind of issue, as a part of the million. We’re obviously doing it and so we - if you kind to watch our international, we kind of switch and start to take a lot of different currency. Paul can maybe talk about what we take now.

Paul Tarell
Yeah, we’re up to six currencies today with another six coming by the end of the year.3

Jirka Rysavy
So those are kind of prepping the marketing for international. I think we would start somewhat next year, but it’s still not going to be a big reliance on international. I think you’re going to start to hear more about what we call the member referral. We all go - probably also next year you’re going to have some or what we call the premium subscription, which I said, it was $300 we didn’t decide the timing on it yet, but we did some test with our members and it’s very good feedback. But we will provide a little more next year which, will be more impacting the average ARPU than would be a number of subscribers. But we would go - internationally we’re starting right now on marketing based on the country list what we call lower conversion - higher conversion rate, which are - would be like New Zealand, Australia for example, Germany start to be very promising, Scandinavia. So we do a lot of testing and establishing which countries are the best to market when we’re going to hit it. But it’s international will be more for 2020, but we’ll start to probably talk to you about some in our next calls, what’s the percentage because we actually did see slight international uptick as a percentage of our overall members. But it’s kind of promising, but it’s not yet significant to really talk about it as a plan.

Steven Frankel
Okay and then Paul, could you update us on what cash flow and free cash flow was in the quarter?

Paul Tarell
The Q is going to be published this afternoon which will have all those details in there.

Steven Frankel
Okay and that’s all of my questions for now. Thank you.

Operator
And next will be Eric Wold with B Riley.
Eric Wold
Thank you. And good afternoon, guys. A few questions, one is a follow-up on the comments around the margin - the organic growth and kind of the referral program you’ve got where your members can share videos with someone else kind of entice them to come over. How can that most into more official referral program within - someone compensate members who’re going to drive in people over and kind of have an incentive for them to do that kind of, do you see there’s an opportunity really accelerate that member referral program as you - if you’re going to move towards them like that?

Jirka Rysavy
Yeah, there is really two questions in it, but answer is probably yes on both in different manner. So the first, the member referral it’s - I don’t expect that it will be a monetary composition even we will offer it. We have what’s called an ambassador program, which is for people who are –for multiple members. So people can join the ambassador program and refer for and then we pay them. That’s kind of actually part of division what we call sales and I was actually going to report to Paul right now and we’re going to quite focus on that one. The member referral, it’s for people who would refer one to 10 members. And there would be some benefits, but I don’t think there would be really monetary as we’re looking for thousands of people. And yeah, there would be like some monetary benefits not necessarily money, we still didn’t - we tried right now few of them. So we kind of test would we have the best way as we launch, but that’s probably from anything what we’re talking, we will now really get there very solid as we kind of get closer to our million members because that is, one, the significance there because we’re going to have more and more mature members and their member referrals is the best way how to harness that power. And as we also launched some aspects of what we call community for this member interaction, but I would say going over next two, three years that would be the key part the member referral and what we call community aspects of the marketing because it’s - originally we thought it would be more [indiscernible], but now we see that the marketing and getting new members are actually very good aspect of that undertaking.

Eric Wold
And then maybe for Paul, I know this is not exact figure, it’s just a kind of a simple average in the quarter. But I look at kind of the simple average to get to kind of monthly revenue for sub debts in the quarter or year-over-year and quarter-to-quarter. Were you back weighted in the quarter in terms of subscriber additions maybe more in the $0.99 program [ph] meeting that was kind of the cadence of the marketing more in June than any other months?

Paul Tarell
Yeah, I mean you hit it spot on right there. So it’s really - last year we were focusing on bringing in members earlier in the quarter to offset that and this year one of the tasks that we were looking at doing was, what’s available in June so that we could use that for our July through August planning exercise, so that’s exactly what happened this quarter. It was more back weighted than normal.

Eric Wold
Okay.

Jirka Rysavy
And also we tried to - because we kind of saw that if you kind of do it early in the quarter and you guys, analyst when you kind of analyze it then you get ahead of the revenue compared to members and we saw - when we saw people publishing that hey, this is maybe not the best way to do it. Because then the revenue - while we hit the members the revenue can stay behind because the $0.99 is a big number as a percentage of quarterly revenue, if you take it one month $0.99. So we try to right now do it such a way that the revenue and - revenue growth and member growths will be likely same percentage. So you have a good guidance how to budget the revenue, compare guidance because it did not work if you skewed it up front. So we tried to make it more predictable because we don’t want to kind of get our targets and stand behind the analyst revenues.

Eric Wold
Okay.

Jirka Rysavy
And people mostly are focused and the members right now are still a lot going forward. I think revenue on earnings will be key part, so I would just - we want to establish the way how we’re doing it, so it’s predictable. I think the predictability it’s probably the key things what is driving here.
Eric Wold
Okay and final question for me. So obviously you’re budgeting 95% to 105% spend and you went into 85 and you made a decision to kind of harvest that cash and not spend it and kind of stay below that. As you’re looking at the back half of the year, if you end up being below that 95 to 105 again, what’s the decision process behind - behind you staying below that and going to harvesting it or would you kind of accelerate spend to get into that range to bring in those subscribers early? What’s the decision between the two?

Jirka Rysavy
I think for us, it’s really a question how much organics, how is the organics is going to act because that’s probably the delta what are you looking for. I think we want to really be stable, we don’t really expect to accelerate everything we have right now. If you look at what we need between now and then, it’s about 85% growth, so it would be - sorry 65% growth, our growth rate for subscribers. And so for that the revenue - we want to stay relatively predictable, with understanding second and third quarter are typically slower and if you look Netflix, they do it and they have the same issue and last time when you provide too high guidance, you miss it for little bit, which is sometimes a function - would happen at Netflix, we want to avoid that. So we don’t want to be pretty stable, but understanding that second and third always will be a little slower and fourth and first will be a little maybe higher. But the generally we try to be pretty predictable and as we kind of said, that we would hit million, right middle of this September, we can actually give you the date. But - and then so hitting the million subscribers [indiscernible] don’t look over certain - over performance on subscribers if anything we save some money.

Eric Wold
That makes sense. Thank you, guys.

Operator
And next will be Darren Aftahi with Roth Capital Partners.
Unidentified Analyst
Hi, this is Donna for Darren. Thanks for taking my question. I was wondering if you could talk a little bit about some of the dynamics of the subscribers you added during the quarter, if you saw any trends in those new subs attracted to a certain content or one of the three main channels.

Jirka Rysavy
We have - it’s obviously seasonal - in our first quarter a lot of subscribers would come from Yoga. Second quarter a lot of - most of the subscribers - I mean, I’m talking as a percentage, so first quarter the Yoga will dominate, second quarter what we call seekers and seeking truth will dominate. So there is definitely shift from Yoga to seekers in second quarter as probably by far fastest growing quarter and second quarter was the seekers.
Unidentified Analyst
Got it and then related to any potential price increases, do you have any sort of outlook as to what would need to happen first? Does it depend more on how quickly you can grow above one million subscribers or gaining a greater percentage of international plantation [ph] just curious about your thoughts there?

Jirka Rysavy
Well, internationally right now we would charge like EUR10 like in Germany, so you can say that somewhat price increase about - there’s about 15% difference. And all international market they - at par are mostly they are in the US, so it’s obviously part of the testing. We probably do some other testing, but don’t expect any meaningful price increases before we hit million members. However, we will talk about it mid of next year, but we don’t expect to change the basic price. We might have some offerings, which will be higher like - I talked about the premium subscription, which will be three times the current price and that probably will be launched somewhere during next year. But it doesn’t mean we will change the price to our bases still we hit a million members.

Unidentified Analyst
Got it and then last one from me around premium. I think you mentioned you’ve tested it with some of your subscribers a little bit. Is that how you plan to roll it out as well in sort of segments or is it just going to once it’s live it’s going to be live to all of them?

Jirka Rysavy
We didn’t test it. We kind of did like questions - how we -

Paul Tarell
Survey.

Jirka Rysavy
Survey, so we - once we - when it’s live will be available for everybody and we would expect there will be more upgrades of existing members than new members coming to it. However because it brings - for the event space we bring some new name, so they would probably also have a little acquisition left, but we don’t - we don’t planning on that. So I think it’s more ARPU, it’s basically you look at that if you have - in that you would have - on the top of the regular service you would also have streaming of those weekend events what you can see live with multi-lingual simultaneous translation [indiscernible]. We tested a couple times last year and it was kind of surprisingly good. We received some of the revenue from events. The streaming was like $500,000. So it’s - it would be a lot of testing, but I’ll believe it’s the future and we’re really investing into preparing the streaming, especially the international translations because last time 80% of the streaming came from international and those 80% of the streaming revenue came from international markets. So we will talk more about next quarter about this, but since last quarter somebody will expect to see apply for permit and locally to get to build diverse base in our campus, so we’re providing the update on it today. But really I think by the third quarter we would have enough data to talk, give you some specifics, so you can put it in the plans. I would suggest not to do much still we kind of give you specifics.

Déontologie : je détiens une position acheteuse/vendeuse sur une ou plusieurs société(s) listée(s) dans ce message.

Effectivement, je viens d’en reprendre une louchinette.

Ce form 13G ne ressemble pas aux autres déclarations d’achats d’insiders dont je suis accoutumé.
Je suis curieux d’avoir ces  informations si elles ont été publiées dans d’autres sources :
Abu dhabi étaient-ils déjà actionnaire de Gaia ?
Le franchissement de seuil est dû des transactions hors marché ou sur le marché ? Quel PRU ?
Merci

Par contre j’entends que ce sont des achats sur le marché. Si un insider (ex le CEO) avait vendu ses titres une déclaration aurait du être faite.

Résultats Q3
Gaia tient ses objectifs :
- 515 000 abonnés au 30/09/2018 soit +66% YoY
- lancement d’une 4e chaine : alternative healing
- lancement d’une offre premium à 299 USD / an (ce qui devrait permettre de relever progressivement l’ARPU … et la valeur des abonnées)

Déontologie : je détiens une position acheteuse/vendeuse sur une ou plusieurs société(s) listée(s) dans ce message.